# EntryPoint - Schema.org Type

> Source: https://schema.org/EntryPoint
> Extracted: 2026-02-16T18:43:50.243Z

---

**Note**: You are viewing the development version of [Schema.org](https://schema.org/). See [how we work](https://schema.org/docs/howwework.html) for more details.

An entry point, within some Web-based protocol.

Property

Expected Type

Description

Properties from [EntryPoint](https://schema.org/EntryPoint "EntryPoint")

`[actionApplication](https://schema.org/actionApplication "actionApplication")`

[SoftwareApplication](https://schema.org/SoftwareApplication "SoftwareApplication")

An application that can complete the request. Supersedes [application](https://schema.org/application "application").

`[actionPlatform](https://schema.org/actionPlatform "actionPlatform")`

[DigitalPlatformEnumeration](https://schema.org/DigitalPlatformEnumeration "DigitalPlatformEnumeration")  or  
[Text](https://schema.org/Text "Text")  or  
[URL](https://schema.org/URL "URL")

The high level platform(s) where the Action can be performed for the given URL. To specify a specific application or operating system instance, use actionApplication.

`[contentType](https://schema.org/contentType "contentType")`

[Text](https://schema.org/Text "Text")

The supported content type(s) for an EntryPoint response.

`[encodingType](https://schema.org/encodingType "encodingType")`

[Text](https://schema.org/Text "Text")

The supported encoding type(s) for an EntryPoint request.

`[httpMethod](https://schema.org/httpMethod "httpMethod")`

[Text](https://schema.org/Text "Text")

An HTTP method that specifies the appropriate HTTP method for a request to an HTTP EntryPoint. Values are capitalized strings as used in HTTP.

`[urlTemplate](https://schema.org/urlTemplate "urlTemplate")`

[Text](https://schema.org/Text "Text")

An url template (RFC6570) that will be used to construct the target of the execution of the action.

Properties from [Thing](https://schema.org/Thing "Thing")

`[additionalType](https://schema.org/additionalType "additionalType")`

[Text](https://schema.org/Text "Text")  or  
[URL](https://schema.org/URL "URL")

An additional type for the item, typically used for adding more specific types from external vocabularies in microdata syntax. This is a relationship between something and a class that the thing is in. Typically the value is a URI-identified RDF class, and in this case corresponds to the use of rdf:type in RDF. Text values can be used sparingly, for cases where useful information can be added without their being an appropriate schema to reference. In the case of text values, the class label should follow the schema.org [style guide](https://schema.org/docs/styleguide.html).

`[alternateName](https://schema.org/alternateName "alternateName")`

[Text](https://schema.org/Text "Text")

An alias for the item.

`[description](https://schema.org/description "description")`

[Text](https://schema.org/Text "Text")  or  
[TextObject](https://schema.org/TextObject "TextObject")

A description of the item.

`[disambiguatingDescription](https://schema.org/disambiguatingDescription "disambiguatingDescription")`

[Text](https://schema.org/Text "Text")

A sub property of description. A short description of the item used to disambiguate from other, similar items. Information from other properties (in particular, name) may be necessary for the description to be useful for disambiguation.

`[identifier](https://schema.org/identifier "identifier")`

[PropertyValue](https://schema.org/PropertyValue "PropertyValue")  or  
[Text](https://schema.org/Text "Text")  or  
[URL](https://schema.org/URL "URL")

The identifier property represents any kind of identifier for any kind of [Thing](https://schema.org/Thing), such as ISBNs, GTIN codes, UUIDs etc. Schema.org provides dedicated properties for representing many of these, either as textual strings or as URL (URI) links. See [background notes](https://schema.org/docs/datamodel.html#identifierBg) for more details.

`[image](https://schema.org/image "image")`

[ImageObject](https://schema.org/ImageObject "ImageObject")  or  
[URL](https://schema.org/URL "URL")

An image of the item. This can be a [URL](https://schema.org/URL) or a fully described [ImageObject](https://schema.org/ImageObject).

`[mainEntityOfPage](https://schema.org/mainEntityOfPage "mainEntityOfPage")`

[CreativeWork](https://schema.org/CreativeWork "CreativeWork")  or  
[URL](https://schema.org/URL "URL")

Indicates a page (or other CreativeWork) for which this thing is the main entity being described. See [background notes](https://schema.org/docs/datamodel.html#mainEntityBackground) for details.  
Inverse property: [mainEntity](https://schema.org/mainEntity "mainEntity")

`[name](https://schema.org/name "name")`

[Text](https://schema.org/Text "Text")

The name of the item.

`[owner](https://schema.org/owner "owner")`

[Organization](https://schema.org/Organization "Organization")  or  
[Person](https://schema.org/Person "Person")

A person or organization who owns this Thing.  
Inverse property: [owns](https://schema.org/owns "owns")

`[potentialAction](https://schema.org/potentialAction "potentialAction")`

[Action](https://schema.org/Action "Action")

Indicates a potential Action, which describes an idealized action in which this thing would play an 'object' role.

`[sameAs](https://schema.org/sameAs "sameAs")`

[URL](https://schema.org/URL "URL")

URL of a reference Web page that unambiguously indicates the item's identity. E.g. the URL of the item's Wikipedia page, Wikidata entry, or official website.

`[subjectOf](https://schema.org/subjectOf "subjectOf")`

[CreativeWork](https://schema.org/CreativeWork "CreativeWork")  or  
[Event](https://schema.org/Event "Event")

A CreativeWork or Event about this Thing.  
Inverse property: [about](https://schema.org/about "about")

`[url](https://schema.org/url "url")`

[URL](https://schema.org/URL "URL")

URL of the item.

Instances of [EntryPoint](https://schema.org/EntryPoint "EntryPoint") may appear as a value for the following properties

Property

On Types

Description

[target](https://schema.org/target "target")

[Action](https://schema.org/Action "Action")

Indicates a target EntryPoint, or url, for an Action.

### Acknowledgements

The schema.org Actions mechanism benefited from extensive discussions across the Web standards community around W3C, in particular from the [Hydra project](http://purl.org/hydra/)'s community group.

### Examples

Example notes or example HTML without markup.

A Restaurant named "Tartine Bakery" with a ViewAction as a
potentialAction, with several target endpoints including
the simple url http://example.com/player?id=123 and
full EntryPoint descriptions for Windows and iOS SoftwareApplication
apps.

Example encoded as [JSON-LD](https://en.wikipedia.org/wiki/JSON-LD) in a HTML script tag.

<script type="application/ld+json">

{
  "@context": "https://schema.org",
  "@type": "Restaurant",
  "name": "Tartine Bakery",
  "potentialAction": {
    "@type": "ViewAction",
    "target": \[
      "http://www.urbanspoon.com/r/6/92204",
      {
        "@type": "EntryPoint",
        "urlTemplate": "http://api.urbanspoon.com/r/6/92204",
        "contentType": "application/json+ld"
      },
      "android-app://com.urbanspoon/http/www.urbanspoon.com/r/6/92204",
      {
        "@type": "EntryPoint",
        "urlTemplate": "urbanspoon://r/6/92204",
        "actionApplication": {
          "@type": "SoftwareApplication",
          "@id": "284708449",
          "name": "Urbanspoon iPhone & iPad App",
          "operatingSystem": "iOS"
        }
      },
      {
        "@type": "EntryPoint",
        "urlTemplate": "urbanspoon://r/6/92204",
        "actionApplication": {
          "@type": "SoftwareApplication",
          "@id": "5b23b738-bb64-4829-9296-5bcb59bb0d2d",
          "name": "Windows Phone App",
          "operatingSystem": "Windows Phone 8"
        }
      }
    \]
  }
}
</script>

Structured representation of the JSON-LD example.