# FinancialIncentive - Schema.org Type

> Source: https://schema.org/FinancialIncentive
> Extracted: 2026-02-16T18:44:37.340Z

---

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A Schema.org Type

*This term is in the "new" area - implementation feedback and adoption from applications and websites can help improve our definitions.*

Property

Expected Type

Description

Properties from [FinancialIncentive](https://schema.org/FinancialIncentive "FinancialIncentive")

`[areaServed](https://schema.org/areaServed "areaServed")`

[AdministrativeArea](https://schema.org/AdministrativeArea "AdministrativeArea")  or  
[GeoShape](https://schema.org/GeoShape "GeoShape")  or  
[Place](https://schema.org/Place "Place")  or  
[Text](https://schema.org/Text "Text")

The geographic area where a service or offered item is provided. Supersedes [serviceArea](https://schema.org/serviceArea "serviceArea").

`[eligibleWithSupplier](https://schema.org/eligibleWithSupplier "eligibleWithSupplier")`

[Organization](https://schema.org/Organization "Organization")

The supplier of the incentivized item/service for which the incentive is valid for such as a utility company, merchant, or contractor.

`[incentiveAmount](https://schema.org/incentiveAmount "incentiveAmount")`

[LoanOrCredit](https://schema.org/LoanOrCredit "LoanOrCredit")  or  
[QuantitativeValue](https://schema.org/QuantitativeValue "QuantitativeValue")  or  
[UnitPriceSpecification](https://schema.org/UnitPriceSpecification "UnitPriceSpecification")

Describes the amount that can be redeemed from this incentive.

[QuantitativeValue](https://schema.org/QuantitativeValue): Use this for incentives based on price (either raw amount or percentage-based). For a raw amount example, "You can claim $2,500 - $7,500 from the total cost of installation" would be represented as the following:

```
{
    "@type": "QuantitativeValue",
    “minValue”: 2500,
    “maxValue”: 7500,
    "unitCode": "USD"
}
```

[QuantitivateValue](https://schema.org/QuantitivateValue) can also be used for percentage amounts. In such cases, value is used to represent the incentive’s percentage, while maxValue represents a limit (if one exists) to that incentive. The unitCode should be 'P1' and the unitText should be '%', while valueReference should be used for holding the currency type. For example, "You can claim up to 30% of the total cost of installation, up to a maximum of $7,500" would be:

```
{
    "@type": "QuantitativeValue",
    "value": 30,
    "unitCode": "P1",
    "unitText": "%",
    “maxValue”: 7500,
    “valueReference”: “USD”
}
```

[UnitPriceSpecification](https://schema.org/UnitPriceSpecification): Use this for incentives that are based on amounts rather than price. For example, a net metering rebate that pays $10/kWh, up to $1,000:

```
{
    "@type": "UnitPriceSpecification",
    "price": 10,
    "priceCurrency": "USD",
    "referenceQuantity": 1,
    "unitCode": "DO3",
    "unitText": "kw/h",
    "maxPrice": 1000,
    "description": "$10 / kwh up to $1000"
}
```

[LoanOrCredit](https://schema.org/LoanOrCredit): Use for incentives that are loan based. For example, a loan of $4,000 - $50,000 with a repayment term of 10 years, interest free would look like:

```
{
    "@type": "LoanOrCredit",
    "loanTerm": {
            "@type":"QuantitativeValue",
            "value":"10",
            "unitCode": "ANN"
        },
    "amount":[
        {
            "@type": "QuantitativeValue",
            "Name":"fixed interest rate",
            "value":"0",
        },
    ],
    "amount":[
        {
            "@type": "MonetaryAmount",
            "Name":"min loan amount",
            "value":"4000",
            "currency":"CAD"
        },
        {
            "@type": "MonetaryAmount",
            "Name":"max loan amount",
            "value":"50000",
            "currency":"CAD"
        }
    ],
}
```

In summary:

-   Use [QuantitativeValue](https://schema.org/QuantitativeValue) for absolute/percentage-based incentives applied on the price of a good/service.
-   Use [UnitPriceSpecification](https://schema.org/UnitPriceSpecification) for incentives based on a per-unit basis (e.g. net metering).
-   Use [LoanOrCredit](https://schema.org/LoanOrCredit) for loans/credits.

.

`[incentiveStatus](https://schema.org/incentiveStatus "incentiveStatus")`

[IncentiveStatus](https://schema.org/IncentiveStatus "IncentiveStatus")

The status of the incentive (active, on hold, retired, etc.).

`[incentiveType](https://schema.org/incentiveType "incentiveType")`

[IncentiveType](https://schema.org/IncentiveType "IncentiveType")

The type of incentive offered (tax credit/rebate, tax deduction, tax waiver, subsidies, etc.).

`[incentivizedItem](https://schema.org/incentivizedItem "incentivizedItem")`

[DefinedTerm](https://schema.org/DefinedTerm "DefinedTerm")  or  
[Product](https://schema.org/Product "Product")

The type or specific product(s) and/or service(s) being incentivized.

DefinedTermSets are used for product and service categories such as the United Nations Standard Products and Services Code:

```
{
    "@type": "DefinedTerm",
    "inDefinedTermSet": "https://www.unspsc.org/",
    "termCode": "261315XX",
    "name": "Photovoltaic module"
}
```

For a specific product or service, use the Product type:

```
{
    "@type": "Product",
    "name": "Kenmore White 17" Microwave",
}
```

For multiple different incentivized items, use multiple [DefinedTerm](https://schema.org/DefinedTerm) or [Product](https://schema.org/Product).

`[incomeLimit](https://schema.org/incomeLimit "incomeLimit")`

[MonetaryAmount](https://schema.org/MonetaryAmount "MonetaryAmount")  or  
[Text](https://schema.org/Text "Text")

Optional. Income limit for which the incentive is applicable for.

If MonetaryAmount is specified, this should be based on annualized income (e.g. if an incentive is limited to those making <$114,000 annually):

```
{
    "@type": "MonetaryAmount",
    "maxValue": 114000,
    "currency": "USD",
}
```

Use Text for incentives that are limited based on other criteria, for example if an incentive is only available to recipients making 120% of the median poverty income in their area.

`[provider](https://schema.org/provider "provider")`

[Organization](https://schema.org/Organization "Organization")  or  
[Person](https://schema.org/Person "Person")

The service provider, service operator, or service performer; the goods producer. Another party (a seller) may offer those services or goods on behalf of the provider. A provider may also serve as the seller. Supersedes [carrier](https://schema.org/carrier "carrier").

`[publisher](https://schema.org/publisher "publisher")`

[Organization](https://schema.org/Organization "Organization")  or  
[Person](https://schema.org/Person "Person")

The publisher of the article in question.

`[purchasePriceLimit](https://schema.org/purchasePriceLimit "purchasePriceLimit")`

[MonetaryAmount](https://schema.org/MonetaryAmount "MonetaryAmount")

Optional. The maximum price the item can have and still qualify for this offer.

`[purchaseType](https://schema.org/purchaseType "purchaseType")`

[PurchaseType](https://schema.org/PurchaseType "PurchaseType")

Optional. The type of purchase the consumer must make in order to qualify for this incentive.

`[qualifiedExpense](https://schema.org/qualifiedExpense "qualifiedExpense")`

[IncentiveQualifiedExpenseType](https://schema.org/IncentiveQualifiedExpenseType "IncentiveQualifiedExpenseType")

Optional. The types of expenses that are covered by the incentive. For example some incentives are only for the goods (tangible items) but the services (labor) are excluded.

`[validFrom](https://schema.org/validFrom "validFrom")`

[Date](https://schema.org/Date "Date")  or  
[DateTime](https://schema.org/DateTime "DateTime")

The date when the item becomes valid.

`[validThrough](https://schema.org/validThrough "validThrough")`

[Date](https://schema.org/Date "Date")  or  
[DateTime](https://schema.org/DateTime "DateTime")

The date after when the item is not valid. For example the end of an offer, salary period, or a period of opening hours.

Properties from [Thing](https://schema.org/Thing "Thing")

`[additionalType](https://schema.org/additionalType "additionalType")`

[Text](https://schema.org/Text "Text")  or  
[URL](https://schema.org/URL "URL")

An additional type for the item, typically used for adding more specific types from external vocabularies in microdata syntax. This is a relationship between something and a class that the thing is in. Typically the value is a URI-identified RDF class, and in this case corresponds to the use of rdf:type in RDF. Text values can be used sparingly, for cases where useful information can be added without their being an appropriate schema to reference. In the case of text values, the class label should follow the schema.org [style guide](https://schema.org/docs/styleguide.html).

`[alternateName](https://schema.org/alternateName "alternateName")`

[Text](https://schema.org/Text "Text")

An alias for the item.

`[description](https://schema.org/description "description")`

[Text](https://schema.org/Text "Text")  or  
[TextObject](https://schema.org/TextObject "TextObject")

A description of the item.

`[disambiguatingDescription](https://schema.org/disambiguatingDescription "disambiguatingDescription")`

[Text](https://schema.org/Text "Text")

A sub property of description. A short description of the item used to disambiguate from other, similar items. Information from other properties (in particular, name) may be necessary for the description to be useful for disambiguation.

`[identifier](https://schema.org/identifier "identifier")`

[PropertyValue](https://schema.org/PropertyValue "PropertyValue")  or  
[Text](https://schema.org/Text "Text")  or  
[URL](https://schema.org/URL "URL")

The identifier property represents any kind of identifier for any kind of [Thing](https://schema.org/Thing), such as ISBNs, GTIN codes, UUIDs etc. Schema.org provides dedicated properties for representing many of these, either as textual strings or as URL (URI) links. See [background notes](https://schema.org/docs/datamodel.html#identifierBg) for more details.

`[image](https://schema.org/image "image")`

[ImageObject](https://schema.org/ImageObject "ImageObject")  or  
[URL](https://schema.org/URL "URL")

An image of the item. This can be a [URL](https://schema.org/URL) or a fully described [ImageObject](https://schema.org/ImageObject).

`[mainEntityOfPage](https://schema.org/mainEntityOfPage "mainEntityOfPage")`

[CreativeWork](https://schema.org/CreativeWork "CreativeWork")  or  
[URL](https://schema.org/URL "URL")

Indicates a page (or other CreativeWork) for which this thing is the main entity being described. See [background notes](https://schema.org/docs/datamodel.html#mainEntityBackground) for details.  
Inverse property: [mainEntity](https://schema.org/mainEntity "mainEntity")

`[name](https://schema.org/name "name")`

[Text](https://schema.org/Text "Text")

The name of the item.

`[owner](https://schema.org/owner "owner")`

[Organization](https://schema.org/Organization "Organization")  or  
[Person](https://schema.org/Person "Person")

A person or organization who owns this Thing.  
Inverse property: [owns](https://schema.org/owns "owns")

`[potentialAction](https://schema.org/potentialAction "potentialAction")`

[Action](https://schema.org/Action "Action")

Indicates a potential Action, which describes an idealized action in which this thing would play an 'object' role.

`[sameAs](https://schema.org/sameAs "sameAs")`

[URL](https://schema.org/URL "URL")

URL of a reference Web page that unambiguously indicates the item's identity. E.g. the URL of the item's Wikipedia page, Wikidata entry, or official website.

`[subjectOf](https://schema.org/subjectOf "subjectOf")`

[CreativeWork](https://schema.org/CreativeWork "CreativeWork")  or  
[Event](https://schema.org/Event "Event")

A CreativeWork or Event about this Thing.  
Inverse property: [about](https://schema.org/about "about")

`[url](https://schema.org/url "url")`

[URL](https://schema.org/URL "URL")

URL of the item.

#### Source

[https://github.com/schemaorg/schemaorg/issues/3572](https://github.com/schemaorg/schemaorg/issues/3572)

  

### Examples

Example notes or example HTML without markup.

An example annotation for the US Federal EV Tax Credit implemented as part of the Inflation Reduction Act.

Example encoded as [JSON-LD](https://en.wikipedia.org/wiki/JSON-LD) in a HTML script tag.

<script type="application/ld+json">
{
  "@context": "https://schema.org/",
  "@type": "FinancialIncentive",
  "name": "Clean Vehicle Tax Credit",
  "url": "https://www.irs.gov/credits-deductions/credits-for-new-clean-vehicles-purchased-in-2023-or-after",
  "publisher": {
    "@type": "Organization",
    "name": "Internal Revenue Service (IRS)"
  },
  "provider": {
    "@type": "Organization",
    "name": "US Federal Government"
  },
  "areaServed": {
    "@type": "Country",
    "name": "United States"
  },
  "validFrom": "2023-01-01",
  "validThrough": "2032-12-31",
  "incentiveType": "TaxCredit",
  "purchaseType": "NewPurchase",
  "incentiveAmount": {
    "@type": "QuantitativeValue",
    "minValue": "2500",
    "maxValue": "7500",
    "unitCode": "USD"
  },
  "incentiveStatus": "Active",
  "incentivizedItem": {
    "@type": "DefinedTerm",
    "inDefinedTermSet": "https://www.unspsc.org/",
    "termCode": "25101509",
    "name": "Electrically powered vehicle"
  },
  "incomeLimit": {
    "@type": "MonetaryAmount",
    "maxValue": "114000",
    "currency": "USD"
  }
}
</script>

Structured representation of the JSON-LD example.

Example notes or example HTML without markup.

An example annotation for the Australian ACT Sustainable Household Scheme, which offers interest-free loans from 2,000-15,000 AUD using a list of DefinedTerms.

Example encoded as [JSON-LD](https://en.wikipedia.org/wiki/JSON-LD) in a HTML script tag.

<script type="application/ld+json">
{
  "@context": "https://schema.org/",
  "@type": "FinancialIncentive",
  "name": "ACT Sustainable Household Scheme",
  "url": "https://www.climatechoices.act.gov.au/policy-programs/sustainable-household-scheme",
  "publisher": {
    "@type": "Organization",
    "name": "ACT Government"
  },
  "provider": {
    "@type": "Organization",
    "name": "Brighte"
  },
  "areaServed": {
    "@type": "State",
    "name": "Australian Capital Territory"
  },
  "validFrom": "2021-05-01",
  "validThrough": "2026-06-30",
  "incentiveType": "Loan",
  "purchaseType": "NewPurchase",
  "incentiveAmount": {
    "@type": "LoanOrCredit",
    "loanTerm": {
      "@type": "QuantitativeValue",
      "value": "10",
      "unitCode": "ANN"
    },
    "annualPercentageRate": \[
      {
        "@type": "QuantitativeValue",
        "name": "fixed interest rates",
        "minValue": "0",
        "maxValue": "0"
      }
    \],
    "amount": \[
      {
        "@type": "MonetaryAmount",
        "name": "loan amount",
        "minValue": "2000",
        "maxValue": "15000",
        "currency": "AUD"
      }
    \]
  },
  "incentiveStatus": "Active",
  "incentivizedItem": {
    "@type": "DefinedTerm",
    "inDefinedTermSet": "https://www.unspsc.org/",
    "termCode": "30141500",
    "name": "Thermal insulation"
  },
  "incentivizedItem": {
    "@type": "DefinedTerm",
    "inDefinedTermSet": "https://www.unspsc.org/",
    "termCode": "40101806",
    "name": "Heat Pumps"
  },
  "incentivizedItem": {
    "@type": "DefinedTerm",
    "inDefinedTermSet": "https://www.unspsc.org/",
    "termCode": "261315XX",
    "name": "Photovoltaic module"
  },
  "incentivizedItem": {
    "@type": "DefinedTerm",
    "inDefinedTermSet": "https://www.unspsc.org/",
    "termCode": "251018XX",
    "name": "Electric two-wheel vehicle"
  }
}
</script>

Structured representation of the JSON-LD example.

Example notes or example HTML without markup.

An example annotation for the UK Electric Vehicle chargepoint grant for renters or flat owners, at 75% of the price to a max of $350.

Example encoded as [JSON-LD](https://en.wikipedia.org/wiki/JSON-LD) in a HTML script tag.

<script type="application/ld+json">
{
  "@context": "https://schema.org/",
  "@type": "FinancialIncentive",
  "name": "Electric Vehicle Chargepoint Grant",
  "url": "https://www.gov.uk/electric-vehicle-chargepoint-grant-household",
  "publisher": {
    "@type": "Organization",
    "name": "UK Government"
  },
  "provider": {
    "@type": "Organization",
    "name": "Office for Zero Emission Vehicles (OZEV)"
  },
  "areaServed": {
    "@type": "Country",
    "name": "United Kingdom"
  },
  "validFrom": "2020-04-01",
  "validThrough": "2025-03-31",
  "incentiveType": "RebateOrSubsidy",
  "purchaseType": "NewPurchase",
  "incentiveStatus": "Active",
  "incentivizedItem": {
    "@type": "DefinedTerm",
    "inDefinedTermSet": "https://www.unspsc.org/",
    "termCode": "25175000",
    "name": "Electric vehicle charging systems"
  },
  "incentiveAmount": {
    "@type": "QuantitativeValue",
    "value": "75",
    "unitCode": "P1",
    "unitText": "%",
    "maxValue": "350",
    "valueReference": "GBP"
  }
}

</script>

Structured representation of the JSON-LD example.

Example notes or example HTML without markup.

An example annotation for the Solar Rebate Program in Banff, CA.

Example encoded as [JSON-LD](https://en.wikipedia.org/wiki/JSON-LD) in a HTML script tag.

<script type="application/ld+json">
{
  "@context": "https://schema.org/",
  "@type": "FinancialIncentive",
  "name": "Solar Rebate Program",
  "url": "https://www.banff.ca/807/Solar-Incentive-Program",
  "publisher": {
    "@type": "Organization",
    "name": "Town of Banff"
  },
  "provider": {
    "@type": "Organization",
    "name": "Town of Banff"
  },
  "areaServed": {
    "@type": "City",
    "name": "Banff"
  },
  "validFrom": "2018-01-01",
  "validThrough": "2024-12-31",
  "incentiveType": "RebateOrSubsidy",
  "purchaseType": "NewPurchase",
  "incentiveAmount": {
    "@type": "UnitPriceSpecification",
    "price": "750",
    "priceCurrency": "USD",
    "referenceQuantity": "1",
    "unitCode": "KWT",
    "unitText": "kW",
    "maxPrice": "15000"
  },
  "incentiveStatus": "Active",
  "incentivizedItem": {
    "@type": "DefinedTerm",
    "inDefinedTermSet": "https://www.unspsc.org/",
    "termCode": "261315XX",
    "name": "Photovoltaic module"
  }
}
</script>

Structured representation of the JSON-LD example.